Innovation is only truly realized through the sustained use of a new product – so it should come as no surprise that we believe innovation doesn’t stop at product design and engineering. Without a doubt, manufacturing is the crucial last mile in product innovation. For most product development companies, manufacturing is something that “comes later” and is something that “someone else” does. Not at Inertia. We’ve embedded our manufacturing team into every aspect of our product development process. Why? Because it’s what’s needed to successfully design a commercially viable product at scale. Over 70% of a product’s cost is locked in during the design phase, which is why you must design for manufacturability early. Waiting to figure out your cost of goods until the design is “done” is extremely risky and never ends well.

We use a series of customized workshops that range from design thinking exercises, to intellectual property mapping, to manufacturing strategies and all points in between. We’ll align on a shared understanding of your customers and users, your competition, the problem(s) your product is trying to solve, and the unique innovations that could help bring joy (and maybe even a little fun) to people’s lives. Guided by the insights uncovered in our work together, along with preliminary market, customer, and user research, we’ll then create and test evidence-backed product concepts to confirm that we’re building the right product that solves the right problems for the right customer – and a product that meets your business needs.